Bracecorp Publications Pvt. Ltd.


We organise India International Hardware Show, India’s premiere trade show for hardware and building products, in partnership with Kolnmesse YA Tradefairs, a subsidiary of Kolnmesse GmbH, Germany.

IIHS is a powerful business platform for the industry to present its products and services to the distribution channel and other volume buyers and specifiers. It has been conceptualised with the view that dealers, distributors, other volume buyers and specifiers are the primary customer base of any industry. Their buying and communication needs are different from those of end consumers. It is this clear understanding of the trade that makes IIHS a business platform far superior to others.

IIHS is unique for another reason, the partnership of two industry experts. Keolnmesse has been organising International Hardware Fair in Cologne, Germany for over 50 years, making it the largest industry event in the world, drawing some 3,000 exhibitors and over 96,000 trade visitors. It also organises the China International Hardware Show in Shanghai, the largest industry show in Asia.

Bracecorp’s flagship publication Sourcing Hardware is India’s largest business magazine for the hardware and building products industry, and is read by over 75,000 buyers. Its leadership position within trade publications for this industry provides Bracecorp with deep insights into what buyers want, how they do business, and how suppliers can widen their distribution networks across India.